GameStop also provides a mobile wallet loyalty card and mobile wallet coupons for easy access when shopping online or in store. Message center content also stays in the app (although marketers do have the option to “expire” content to keep the inbox clutter free) making it an ideal channel to share information or offers customers will want to refer back to.Īnother example of GameStop's message center content. In addition to the increased read rates, message centers on their own are a great way to reach users who have opted out of receiving push notifications. Why This WorksĬombining push notifications and message center messages just makes sense. Message content is often paired with a push notification and deep links back to the most relevant place in their app or on their mobile website. GameStop’s HTML-rich message center content is another way to deliver mobile marketing campaign messages to their app users. When a user taps on the content, they’re taken to the related destination in the app or GameStop’s mobile website. GameStop’s team develops custom HTML5 pages to create a visually compelling message center. (Which, coincidentally, is exactly the lift our mobile engagement benchmark research shows marketers can expect when combining these two channels.)įor example, a promotional offer for a “Buy 2 pre-owned products, get 1 free,” could be delivered via push notification to its list of “Top Scoring Pro Members” (their most loyal members who had met a reward point threshold), with content also appearing in the message center. When they combine the two, they typically see an 8x increase in read rates. When GameStop sends push notifications, they often pair them with in-app message center content. – Bill Graham, Director of Multichannel Operations, GameStop Combining Push Notifications & Message Center Content “By using our business system of record to create lists and Urban Airship’s mobile messaging capabilities, we can deliver a customized experience for our users to give them content related to what they care most about.” In fact, our research shows targeted push notifications earn 4-7x higher response rates when sent to a more curated audience. Taking a personalized approach creates better engagement. GameStop’s push notifications preference center allows users to choose exactly which message they do - and don't - want to receive. “By using our business system of record to create lists and Urban Airship’s mobile messaging capabilities, we can deliver a customized experience for our users to give them content related to what they care most about,” said Graham. Users can pick and choose what sorts of notifications they would like to receive such as promotions, PowerUp rewards, and account activity. The GameStop app uses our solutions for push notifications, message center and mobile wallet to communicate with users. Personalize Messaging Based on User Preferences “We don’t see our business in terms of channels, and we work hard to focus on the user to fulfill their needs regardless of where, and in what context they choose to interact with us,” said Bill Graham, director of multichannel operations at GameStop. The goal for GameStop is to be wherever their customers are. The app also makes it easy for GameStop customers to keep track of discount codes and coupons, make purchases and see their PowerUp RewardsTM loyalty program points anytime. GameStop’s extremely popular app keeps their customers connected to their brand, helping them stay up to date with the gaming news they care about the most. If you’re a digital marketer, you’re always looking for the best ways to keep your customers connected to your brand. Learn how GameStop uses Urban Airship’s mobile engagement solutions to stay connected to their customers and grow with mobile - generating 8x read rate for their mobile messages, and earning a 90%+ retention rate for their loyalty program.
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